Professor Al-Dmour's background is in international marketing and his particular research interests surround the export marketing behavior and services marketing. He completed university education and received bachelor’s degree Business Management from the University of Jordan in 1983 and MBA degree from the University of Edinburgh in 1986. In 1985, he gained his Ph.D. degree from the University of Sheffield in export marketing behaviour in 1993. In addition of being author of more than 70 scientific articles and 8 books, he is known as an expert in the fields of marketing and quality management of higher education institutions. He served for 4 years as a member of the editorial board of Jordan Journal of Business administration and for two years as a member of the editorial board of DIRSAT in the University of Jordan and as a member of Accreditation Council of Higher Education Institutions for six years. Before he becomes as the General Secretary for higher education, he was the President for University of Jordan- Agaba Branch, and he was a Vice-President for the Faculties of Humanities Affairs in 2012 until 2014.